Dianna co-founded HOLO Footwear and helped get it off the ground. She named the brand, created its story & philosophy and designed social marketing content.

HOLO is a footwear brand grounded in sustainability. Although sustainable footwear options existed previously, they were unattainable due to a high price point. HOLO believed that footwear wasn’t truly sustainable until it fed the masses.

Dianna named the brand HOLO, after Bon Iver’s song Holocene. Holocene is themed in the idea that the world moved before us and it’ll move after us. The heart of HOLO is to help preserve our planet through sustainability, as Earth itself is greater than all of us.