Remote (San Francisco Bay Area)
May 2023 - Present

Design and produce creative across print and digital channels for a globally recognized skincare brand. Collaborate with social, marketing, PR, sales, and education teams to deliver cohesive, high-impact assets that support brand awareness and global customer engagement.

1. Design event and PR collateral for global activations, including brochures, menus, decals, signage, branded merch, and custom vehicle wraps.
2. Develop and execute website content (homepage marquees, category banners, promotional banners, ads) for both sundayriley.com and key retailers (Sephora, Ulta, Harrods, and others).
3. Concept and design packaging, including seasonal gift sets, evergreen shipping boxes, and PR kits.
4. Contribute to photoshoot creative, including concept development, mockups, and light retouching to support campaign execution.
5. Collaborate with the sales and education teams to design retailer sell-in tools, such as educational one-pagers and product information sheets to support new launches.
6. Create social content (static posts, carousels, Reels, TikToks, paid ads) tailored for paid and organic campaigns across global markets.
7. Ensure all creative aligns with brand voice, business goals, and channel-specific best practices.

Remote
October 2020 - May 2023

Designed and developed seasonal packaging collections and brand visuals for a leading Gen Z-focused beauty brand. Collaborated with the creative director, merchants, packaging engineers, and other cross-functional partners to rebrand the core product line and support new product launches.

1. Partnered with creative director and fellow designers to rebrand the full PINK Beauty portfolio over an 8-month period.
2. Owned design for one third of PINK Beauty’s newness portfolio for seven consecutive seasons.
3. Designed and executed multiple collections per season, aligning with merchant briefs and trend research within the beauty industry and Gen-Z demographic.
4. Created photography concepts for Art Director to reference during photoshoots.
5. Collaborated with packaging engineers and vendors to ensure final artwork, color targets, match prints, and comps met production standards and deadlines.
6. Maintained rigorous attention to detail when preparing artwork turnover files for manufacturing.
7. Built strong working relationships with internal teams (Copy, Merch, Product Dev, Regulatory, Art Directors) and external vendors to ensure smooth execution.
8. Tracked competitive offerings to maintain a strong, trend-informed perspective on customer desires and market shifts.
9. Researched sustainable materials and industry innovations to inform responsible packaging decisions within brand and operational constraints.
10. Designed products that helped lead PINK Beauty to its strongest fiscal year in brand history.

Remote
January 2020 - October 2020

Created digital content and marketing assets for a home fixtures and lifestyle brand. Worked with marketing, copy, and e-commerce teams to design social graphics, email campaigns, and web visuals aligned with brand strategy. Contributed to brand storytelling through curated content, customer-focused visuals, and technical illustrations.

1. Designed digital content for web and social platforms (Instagram, Facebook, Pinterest, Twitter), including stills, carousels, GIFs, and animated videos.
2. Curated Instagram feed on a monthly basis, utilizing both user-generated content and in-house photography.
3. Performed AB Testing of social content to determine highest follower engagement.
4. Directed and designed all marketing emails, reaching 400,000 customers weekly.
5. Collaborated with marketing, copy, and e-commerce teams to align content with brand and campaign goals.
6. Created technical drawings of product assembly and installation to create a seamless, intuitive consumer experience.
7. Attended weekly brand strategy meetings to review social and customer-facing content performance and inform future strategy.
8. Researched current social and email design trends to ensure all creative maintained relevance.

Santa Barbara, California
September 2019 - December 2019

1. Explored technologies, materials and ideas to improve existing footwear within the Deckers Brands portfolio.
2. Designed new uppers while maintaining existing outsole tooling to successfully translate footwear to future seasons.
3. Created apparel concepts for the Deckers X Lab innovation brand.
4. Assisted with the launch of the Deckers X Lab flagship store in San Francisco.

New York, NY
February 2019 - May 2019

1. Designed artwork and graphics for Victoria’s Secret and PINK Beauty collections.
2. Conducted trend research to inform concept development and maintain relevance across product categories.
3. Prepared mood boards and presentation materials for design reviews.
4. Supported design team with overflow tasks and creative execution.

Grand Rapids, MI
May 2018 - August 2018

1. Developed concept and design for a casual sneaker launched in Spring/Summer 2020.
2. Created CADs, refined blueprints, and produced ideation sketches to support the product development process.
3. Selected seasonal materials and assisted in preparing final design packages.

Erlanger, KY
August 2017 - April 2018

1. Designed marketing graphics, web pages, and social media content across multiple platforms.
2. Created illustrations and newsletters to support digital campaigns.
3. Collaborated with the e-commerce team to develop ideas for driving brand engagement and revenue.

Los Angeles, CA
January 2017 - April 2017

1. Designed and prototyped new feeding & bath toy concepts; one design was sold for three years at Target and munchkin.com.
2. Assisted with early-stage product development across product categories.

(B.S.), Industrial Design
Aug 2015 – May 2020 | Cincinnati, OH

- Graduated Magna Cum Laude, GPA: 3.8
- Dean’s List
- Completed international design exchange at Bergische Universität Wuppertal

Industrial Design Exchange Program
Oct 2018 – Feb 2019 | Wuppertal, Germany

Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro, Rush, Acrobat), Figma, Shopify, Microsoft Office (Word, Excel, PowerPoint, Teams)

Packaging Design, Digital & Print Design, Brand Identity, Social Content Creation (Static, Carousels, Reels, TikToks, Paid Ads), Event & Retail Collateral, Photoshoot Concepting, Layout & Typography, Production File Prep, Photo Retouching & Mockups, Trend & Customer Research, Vendor Collaboration, Sustainable Packaging Considerations

Collaborative, flexible, and responsive to feedback. Strong communicator and listener with a thoughtful, solution-oriented approach to creative problem-solving. Confident presenting work to both creative and cross-functional teams.

Reading, strength training, travel & exploration, home cooking, and occasional creative projects like painting and sewing.