SundAY Riley - Marketing
PROJECT: October 2025 Amazon Prime Big Deals Day Promo A/B TestingDianna designed Sunday Riley’s October 2025 Amazon Prime Big Deals Day campaign, developing two creative variations focused on copy strategy. While visuals remained consistent, the messaging explored how tone could influence engagement—one version centered on education for new customers,
the other on urgency for existing ones.
Test A
Designed to target new customers and encourage them to use the promo to try Sunday Riley. Copy focused on education.
Test B
Designed to target existing customers and encourage them to use the promo to stock up on Sunday Riley. Copy focused on urgency.