SYMRISE- Packaging

PROJECT: Gen Alpha Boys Beast Mode Fragrance Line

Dianna directed and designed Beast Mode, a collection created for one of Symrise’s clients to capture the rising fragrance enthusiasm among Gen Alpha boys. Inspired by the understated aesthetic of brands like Commodity and Nécessaire, the line balances minimal, trend-aware design with rich texture play. The collection, featuring colognes, a body spray, a candle, and a sea salt hair spray, embodies an elevated take on freshness for the next generation.