Gen Alpha Girls' Dewy Delights Body Care Line
ROLE: Creative Direction, Visual Identity, Packaging Design
CLIENT: Symrise (Concept Project for Fragrance House)
Dewy Delights is a playful, fruit-forward body care concept developed for one of Symrise's clients. The line was designed to capture the attention of Gen Alpha girls- a demographic increasingly immersed in the sensorial, glossy world of brands like Glow Recipe and Laneige.
The concept celebrates self-care as fun, expressive, and irresistibly dewy. Through juicy color palettes, high-shine textures, and soft, rounded forms, the collection balances youthful energy with a modern, aspirational feel.