Gen Alpha Girls' Dewy Delights Body Care Line

ROLE: Creative Direction, Visual Identity, Packaging Design
CLIENT: Symrise (Concept Project for Fragrance House)


Dewy Delights is a playful, fruit-forward body care concept developed for one of Symrise's clients. The line was designed to capture the attention of Gen Alpha girls- a demographic increasingly immersed in the sensorial, glossy world of brands like Glow Recipe and Laneige.

The concept celebrates self-care as fun, expressive, and irresistibly dewy. Through juicy color palettes, high-shine textures, and soft, rounded forms, the collection balances youthful energy with a modern, aspirational feel.

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Symrise - Packaging